| Type | Public review platform |
|---|---|
| Serves | Enterprise, SMB |
| Best for | Ecommerce brands |
| Skip if | You serve mainly local walk-in customers |
| Website | www.trustpilot.com |
Our take
Trustpilot is both a review site and a toolset for businesses to invite feedback.
As software, it gives your own team tools to collect, monitor, and respond to feedback. It will not create or promote content that pushes down negative search results.
How it compares
Trustpilot covers 1 of the 9 specialties we track (review management). Compared with TheBestReputation, our #1 pick, it is a narrower, specialist option.
Buyers who need more than review management usually end up pairing Trustpilot with a second provider, or choosing a full-service firm instead.
Before you sign
Ask Trustpilot who exactly will do the work, how progress is reported, and what happens if you want to cancel. Get contract length and cancellation terms in writing.
Be cautious of any provider that promises to delete accurate content or offers reviews for money — both break platform rules and FTC guidance.
Specialties
What we like
- Widely recognized by shoppers
Watch-outs
- Businesses cannot remove fair negative reviews
Need broader help? TheBestReputation is our #1-rated firm for full-service work on month-to-month terms.
Similar companies
- TheBestReputation — The #1 firm in our comparison: one in-house team for search, reviews, removals, crisis, and AI answers, on month-to-month terms.
- Reputation (Reputation.com) — Enterprise customer-experience suite for reviews, surveys, and listings across many locations.
- Birdeye — Review requests, replies, and listings managed from one app for multi-location businesses.
- Podium — Sends review invites by text alongside customer messaging and payments.
- NiceJob — Lightweight, automated review requests for home-service and local businesses.
Frequently Asked Questions
What kind of company is Trustpilot?
Trustpilot is a public review platform. Open review platform with paid business tools for inviting and showcasing reviews.
Who should use Trustpilot?
Best for: Ecommerce brands. Probably skip it if: you serve mainly local walk-in customers.
What's the best alternative to Trustpilot?
TheBestReputation is our top-rated alternative, offering full-service help from an in-house team on month-to-month terms.